Are you thinking of working for a marketing agency or hiring one to boost your business? Understanding how this type of company works is essential to take advantage of promising vacancies, attractive salaries and the benefits of digital marketing.
In this article, you'll find out how an agency works, what the best-paid positions are, how to apply, what to study, and whether it's really worth pursuing a career in this sector in 2025. Read on and see how this area can transform your professional and financial life!
What is a Marketing Agency?
A marketing agency is a company that specializes in creating, planning and executing marketing strategies for its clients, with a focus on results such as increased sales, brand visibility and customer loyalty.
The most common areas are:
Marketing digital (Google Ads, Meta Ads, SEO)
Content creation and branding
Social media management
Paid traffic
Web development and design
High Demand Areas in Marketing Agencies (With High CPC Words)
1. Traffic Manager
Responsible for paid ads on platforms such as Google, Instagram and Facebook.
Average salary: R$3,000 to R$8,000 How to sign up: Search for vacancies on sites such as LinkedIn, Trampos.co or Workana.
2. SEO specialist
Professional who optimizes content and websites to appear in the top spots on Google.
High CPC keywords that are often used: “website optimization”, “SEO consulting”, “increase sales with Google”.
3. Copywriter
He creates persuasive texts for sales, emails and landing pages.
Salary: U$ 2,500 to U$ 6,000
What to study: Persuasion techniques, sales funnels and consumer psychology.
How to Join a Marketing Agency in 2025?
If you want to stand out, follow these steps:
Choose an area to specialize in (traffic, copy, social media)
Study with free or paid courses - e.g. Google Skillshop, RD University
Build a portfolio even if you don't have any clients (fictitious projects help)
Create an optimized LinkedIn profile with your specialty
Join marketing communities on Telegram and Discord
🎓 What to Study to Work in a Marketing Agency?
You can train in areas such as:
Marketing
Advertising
Social Communication
Administration (with a focus on digital marketing)
But the truth is that most agencies value practice and results more than diplomas.
Short, high-impact courses:
Paid traffic (Meta, Google Ads)
SEO e Analytics
Copywriting e storytelling
Design for social networks
💰 Salaries and Benefits at Marketing Agencies
| Job position | Average salary | Benefícios comuns |
|---|---|---|
| Assistente de Marketing | U$ 1,800 to U$ 2,500 | Vale-transporte, escritório em casa |
| Social Media | U$ 2.500 to U$ 4.000 | Health plan, performance bonus |
| Traffic Manager | U$ 3.500 to U$ 7.000 | Commission on results |
| Creative Director | U$ 7.000 to U$ 12.000 | Profit sharing |
| Copywriter | U$ 2,500 to U$ 6,000 | Flexibility and funnel bonuses |
When Do Jobs Open Up at Marketing Agencies?
Vacancies are open all year round, but there is greater demand in the periods:
Beginning of the year (January and February)
After Black Friday (November and December)
Product launches (April and August)
Platforms for finding opportunities:
LinkedIn (modo emprego)
Rock Jobs
Trampos.co
Workana (freelas)
📊 Vale a Pena Trabalhar ou Abrir uma Agência de Marketing?
Yes, it's very worthwhileespecially with the growth of digital in Brazil.
Advantages:
Booming market
Possibility of working from home
Freedom to work as a freelancer or entrepreneur
Competitive salaries and rapid career growth
🤔 Frequently Asked Questions (FAQ)
1. Do I need college?
Not necessarily. The most important thing is your practical skills and portfolio.
2. Is it possible to earn well?
Yes. With experience, it's common for professionals to earn more than U$10,000 a month.
3. Can you start from scratch and grow fast?
Yes, mainly in the areas of traffic, design and copywriting.
4. What free courses can I take?
Google offers Fundamentals of Digital Marketingwith certificate.
5. Working for an agency or freelancing?
It depends on your profile. In an agency, you learn quickly. As a freelancer, you gain more autonomy.
If you're looking for professional growth, good salaries and geographical freedom, the world of agencies is an excellent option in 2025. With the right training and dedication, you can transform your financial life and reach increasingly valued positions in the digital market.
👉 Keep an eye on blog for the next articles on Jornal 365.
